Leadership Team
John Misko
Co-Founder
John Misko has a distinguished track record of designing software products, managing the development and market launch of software, and working with the most demanding customers from specifying to delivering software solutions.
John co-founded Direct Sales Mobile, and manages its development efforts in Machine Learning and Back Office solutions. Along with Steve, John leads all sales and marketing activities.
John and Stephen share responsibility for working with customers to understand their requirements and work together to drive our products forward.
Previously, John was a Group Program Manager and a Product Manager at Microsoft. John led efforts on Microsoft's most important products, including Excel, Windows, Visual Basic and MS Money.
Earlier, John was an Engineer at Mentor Graphics and before that an Engineer at Control-C Software.
Prior to Direct Sales Mobile, John went to school with his co-founder, Stephen Ackroyd, at Arizona State, worked with Stephen at the NASA image processing facility at ASU, and worked with Stephen at Mentor Graphics. They have remained close personal friends and professional allies over three decades.
John studied engineering, especially computer graphics, at Arizona State University and he earned a JD at Seattle University.
Steve Ackroyd
Co-FoundeR
Stephen Ackroyd has a consistent track record of delivering winning technology products, and forging long term relationships with partners and customers.
Stephen co-founded Direct Sales Mobile, and manages daily operations of the development team. Stephen and John share responsibility for working with customers to understand their requirements and work together to drive our products forward.
Previously, Stephen oversaw Sales and Marketing for TPK, the lead supplier of touch screens for Apple's iPhone and iPad, up to its successful IPO after it acquired his business, EAM, a touch screen software company he co-founded.
Earlier, he was a key member of the launch teams for both the Sony PlayStation and the Sega Dreamcast, each of which earned over a billion dollars in its launch year.
He lead Business Development at Lightspan, an educational software company prior to its successful IPO.
Earlier, he was an engineer at Mentor Graphics, and Interleaf.
Prior to Direct Sales Mobile, Stephen went to school with his co-founder, John Misko at Arizona State, worked with John at the NASA image processing facility at ASU, and worked with John at Mentor Graphics. They have remained close personal friends and professional allies over three decades.
Stephen earned a BA in Computer Science from UCSD and an MBA from UCLA.
Adnan umer
program manager
Adnan Umer has over 10 years of experience with Project and Product Management, Software Architecture and System Analysis and Design.
He has successfully delivered projects for Fortune 500 clients like Pepsico, Frito Lay, Amway and Telenor.
He manages our development teams and provides technical oversight. Adnan ensures that estimates are accurate and deliverables are on time. Adnan has a BS in Computer Science from FAST-NU and an MBA from LSE (Lahore School of Economics)
Kate cojocaru
project manager
Kate Cojocaru has a BA in Accounting and an SQA from Portnov Computer School. She is our application testing guru and has in-depth experience with web-based and mobile applications.
Kate is fluent in Russian and Romanian.