John Misko has a distinguished track record of designing software products, managing the development and market launch of software, and working with the most demanding customers from specifying to delivering software solutions.
John co-founded Direct Sales Mobile, and manages its development efforts in Machine Learning and Back Office solutions. Along with Steve and Deborah, John leads all sales and marketing activities.
John and Stephen share responsibility for working with customers to understand their requirements and work together to drive our products forward.
Previously, John was a Group Program Manager and a Product Manager at Microsoft from 1992 – 1999. John led efforts on Microsoft's most important products, including Excel, Windows, Visual Basic and MS Money.
Earlier, John was an Engineer at Mentor Graphics and before that an Engineer at Control-C Software.
Prior to Direct Sales Mobile, John went to school with his co-founder, Stephen Ackroyd, at Arizona State, worked with Stephen at the NASA image processing facility at ASU, and worked with Stephen at Mentor Graphics. They have remained close personal friends and professional allies over three decades.
John studied engineering, especially computer graphics, at Arizona State University and he earned a JD at Seattle University.
Stephen Ackroyd has a consistent track record of delivering winning technology products, and forging long term relationships with partners and customers.
Stephen co-founded Direct Sales Mobile, and manages daily operations of the development team. Stephen and John share responsibility for working with customers to understand their requirements and work together to drive our products forward.
Previously, Stephen oversaw Sales and Marketing for TPK, the lead supplier of touch screens for Apple's iPhone and iPad, up to its successful IPO after it acquired his business, EAM, a touch screen software company he co-founded.
Earlier, he was a key member of the launch teams for both the Sony PlayStation and the Sega Dreamcast, each of which earned over a billion dollars in its launch year.
He lead Business Development at Lightspan, an educational software company prior to its successful IPO.
Earlier, he was an engineer at Mentor Graphics, and Interleaf.
Prior to Direct Sales Mobile, Stephen went to school with his co-founder, John Misko at Arizona State, worked with John at the NASA image processing facility at ASU, and worked with John at Mentor Graphics. They have remained close personal friends and professional allies over three decades.
Stephen earned a BA in Computer Science from UCSD and an MBA from UCLA.
Steve Litzow is a strategic sales, marketing and go-to-market expert bringing over 25 years of results oriented leadership with a strong intersection of skills at customer experience, strategy, and technology.
An entrepreneurial leader, he has worked as both an executive and consultant in developing and implementing innovative sales, marketing and go-to-market strategies across multiple industries.
Steve began his career at The Procter & Gamble Company in brand management and built a successful career as a senior executive in both corporate and entrepreneurial environments with companies such as Sharebuilder, Inc. (now Capital One), CompuServe (now AOL), The Shulton Group (now Procter & Gamble) and CEO of a venture capital backed, technology start-up.
Steve earned a BS from Northwestern University and is the inventor-of-record on patents in the consumer and technology fields.
V.P. Business Development
Deborah Jones has spent her career in both Fortune 500 companies and startups working with sales giants like Oracle Corporation, Silicon Graphics, F5 Networks, Isagenix International, and Altus Alliance. She has held positions in sales, marketing and business development creating and implementing business strategies to accelerate revenue growth.
Deborah is the founder of AWE, Amazing Women Entrepreneurs, a networking organization that brings professional women together to support common business goals. She served on the Northwest Children’s Fund board, a nonprofit organization working to end the cycle of abused and neglected children.
Deborah holds a BA from Albion College and an MBA from Middlebury Institute of International Studies with a focus on international marketing. She lived in Tokyo, Japan and worked at Fuji Xerox Corporation studying international business and Japanese best practices.
She enjoys adventure travel with her family, mountaineering, boating, skiing, cycling and has completed 2 marathons.
chief data scientist
Alex Woodhouse is an AI innovator who finds ways to implement state-of-the-art machine learning models to solve real-world business problems.
Alex has been working for Direct Sales Mobile for over a year to help with ROI and developed recommendation engines utilizing cutting-edge machine learning classifiers that maximize both the onboarding of new customers as well as their retention.
Previously, as the Data Science Principal at Indie.Biz, Alex developed an algorithm inspired by Neural Network logic that generates customized Action Plans for small business owners looking to grow and scale their business operations.
Earlier, Alex worked for Seattle Data Science as a Data Scientist where he developed and managed multiple projects, including a program that used natural language processing to generate predictive scores for stocks based on real-time mentions on social media.
Alex earned a BS from the University of Washington, Seattle.
Adnan Umer has over 10 years of experience with Project and Product Management, Software Architecture and System Analysis and Design.
He has successfully delivered projects for Fortune 500 clients like Pepsico, Frito Lay, Amway and Telenor.
He manages our development teams and provides technical oversight. Adnan ensures that estimates are accurate and deliverables are on time. Adnan has a BS in Computer Science from FAST-NU and an MBA from LSE (Lahore School of Economics)
Kate Cojocaru has a BA in Accounting and an SQA from Portnov Computer School. She is our application testing guru and has in-depth experience with web-based and mobile applications.
Kate is fluent in Russian and Romanian.